Initially, expectations for War 2 were extremely high. The film itself appeared to be a major project in the YRF Spy Universe, especially with the much-anticipated Hrithik Roshan versus NTR face-off. However, as the official material started releasing—the poster, teaser, and trailer—the excitement meter seemed to drop somewhat. When the first song “Aavan Jaavan” was released, there was considerable pressure on it to live up to the massive hype generated by previous hits such as “Ghungroo” from War and “Besharam Rang” from Pathaan, both of which went viral overnight and created huge waves in public imagination.
“Aavan Jaavan” is a romantic song, marking the first time Hrithik Roshan and Kiara Advani appear together on screen. The song runs for about 4 minutes and is expected to be used in the film as flashbacks to showcase old love and memories between the two characters. Although it is an integral part of the movie’s soundtrack, it felt somewhat disconnected from the main storyline—almost like a standalone promotional song shot separately.
One confirmed fact is the indispensable contribution by Arijit Singh to Hindi film music. According to the review, any Hindi film soundtrack without at least one song by Arijit Singh feels incomplete. For this song, Arijit’s vocals bring a distinct, intoxicating charm, though it isn’t immediately catchy on the first listen. The song’s appeal grows gradually after repeated listens, revealing its subtle depth and unique style. Interestingly, what appears to be an easygoing song is not as simple as it sounds. The manner Hrithik performs dance moves in perfect sync with the audio, with apparent ease and minimal exertion, elevated the song’s quality significantly.
Visually, the video is a major attraction since it shows scenes fans had eagerly awaited post the teaser release. The audience focus majorly shifted to the visuals after the release, especially because Kiara Advani’s appearance in the song has sparked considerable discussion. There are mixed opinions regarding her costumes and portrayal, with some viewers commenting that this may not be appropriate for family viewing. However, Kiara’s presence in the song is seen as a cleverly executed decision by director Ayan Mukerji to increase the film’s marketability, especially since the movie had less emotional focus on her character originally. Prior to the song’s release, attention was mostly on the Hrithik vs. NTR rivalry, but now it appears Kiara’s role has been positioned smartly to attract audiences.
Comparing War 1 and War 2, the stark difference lies in how promotional material and songs are presented. While songs like “Ghungroo” and “Besharam Rang” had a unique hook and distinct catchiness, “Aavan Jaavan” maintains a consistent tone without a memorable hook line or a highlight that stands out prominently. Both Kiara and Hrithik perform well individually, but their pairing doesn’t carry the same magic or defined highlight moment as seen in song duos like Ranbir Kapoor and Alia Bhatt’s “Kesariya”.
From a marketing perspective, although the song might not drastically shift the hype for War 2, it definitely plays a key role in the Pan India reach of the movie. War 2 is the first official Pan India film within the YRF Spy Universe, and any leaked or early promotional content, be it a dance number or song, will stir conversations from the northern to the southern regions of India. This song’s appeal, combined with the mass hype around Hrithik vs. NTR, could help the film achieve widespread attention and box office success.
The aesthetic elements like locations and sets are described as vibrant and colorful, offering a top-class visual experience. However, in terms of musical and lyrical impact, the song feels flat in comparison to previous viral hits. The song stays on a single line or theme without much variation, making it slightly monotonous on the first impression. Still, it holds a certain subtle charm that grows on you upon multiple listens.
The reviewer also notes that despite any controversies or critiques about Kiara’s scenes or costumes, her inclusion significantly contributes to the movie’s appeal. These scenes feel intentionally placed to create buzz rather than appearing cheap or out of place, although there may be some minor mismatches with the storyline depending on the narrative context within the film.
In conclusion, the “Aavan Jaavan” song serves as an important but somewhat understated musical piece in War 2’s promotional journey. While it doesn’t have the high-voltage hook of prior hits in the franchise, it carries a different kind of appeal—more subtle and melodic, boosted by the charisma of the lead performers and the soulful voice of Arijit Singh. It sets a romantic tone for the film’s storyline while simultaneously generating renewed interest in Kiara Advani’s character. Given the Pan India scale of the movie and the immense expectations from the audience, the song plays a strategic role in sustaining the momentum rather than creating an explosive change in hype.