If you’re planning to buy a new smartphone and are confused about whether to wait for upcoming launches or grab an existing killer deal, this in-depth guide will help you navigate your choices for August 2025’s smartphone market
Samsung Galaxy S25 FE & Alternatives
Samsung fans can look out for the Galaxy S25 FE, slated to launch with a 6.7-inch AMOLED display and the powerful Exynos 2400 chipset. Historically, Samsung’s Fan Edition models enter the market at a high price (above ₹60,000) but see strong demand and better value after price cuts a few months post-launch. For context, the current S24 FE is now available for around ₹35,000–₹36,000, offering AI features, solid camera performance, improved heat management, and great value for the price.
If your budget is lower, the Samsung A17 is expected soon with an Exynos chip, targeted at offline buyers, but alternatives like the A35 (around ₹21,000) and M35 (under ₹15,000) offer considerably better value in the online segment.
Vivo V60, T4 Ultra & T4R
Vivo’s number series remains popular, with the Vivo V60 arriving soon. It features a 6500 mAh battery and Snapdragon 7 series chipset but is expected to launch at a high price point (₹35,000). Instead, the Vivo T4 Ultra is recommended if you’re after flagship performance, as it comes with a Dimensity 9300 Plus chip, premium build and camera, and top benchmark scores—all at a similar price but with much better overall value.
For budget buyers, the Vivo T4R is another strong contender, with a curved display, Dimensity 7400 chip, and 6000 mAh battery. This model also comes as the iQOO Z10 R on Amazon and as the Vivo T4R on Flipkart. Both options are identical, so choose based on the best available deal.
Realme 15 Series & Alternatives
The upcoming Realme 15 Pro/Pro+ series will continue Realme’s trend of premium features, likely offering a 144Hz refresh rate AMOLED display and 6000 nits peak brightness. The Pro+ variant is expected to exceed ₹30,000. However, alternatives like the Realme GT7, GT7T (around ₹33,000), and GT6 (₹27,000–₹28,000) already offer flagship-level performance and are readily available at lower prices.
For buyers under ₹25,000, Realme P3 Ultra is a “flagship killer” with top-notch performance and value. Realme may also launch the aggressive Note 7TT under ₹10,000, offering a 120Hz AMOLED display, UNISOC T7250 chipset, and 6000 mAh battery, making it a strong pick in the entry segment.
Tecno—Affordable Yet Packed
Tecno has been launching competitive smartphones in the budget and mid-range categories, focusing on improving UI and value. The soon-to-launch Tecno CM40 Pro is expected with a Dimensity 7300 chip, AMOLED display with Corning Gorilla Glass 7i protection, 144Hz refresh rate, and 5200 mAh battery. The price could be below ₹20,000, potentially even around ₹16,000–₹17,000, especially targeting camera enthusiasts.
Google Pixel—Stay Tuned
Although upcoming Google Pixel models are expected, details are pending. Keep an eye out for announcements if you are part of the Pixel ecosystem or after cutting-edge photography and a clean Android experience.
Should You Wait or Buy Now?
- If value is your priority, go for current deals on slightly older flagship or value-for-money models recommended above.
- If you want the absolute latest and are willing to pay a higher early-launch price, wait for the August 2025 launches.
- Factor in your budget, performance needs, and whether you desire flagship features (display, chipset, camera) or only essential upgrades.